RBS MEMEME

A Loyalty platform connectıng SMEs wıth retaıl bank customer

 

MeMeMe is a loyalty platform designed for Royal Bank Of Scotland's business and retail customers. By using MeMeMe, business customers can create and publish their campaigns, accordingly retail customers can benefit from these campaigns and earn loyalty points. Campaign and loyalty program management is done through stand-alone iPad app. Customer responses to the campaigns and their spending rates could be tracked through tablet app by business owners. These campaigns are published within bank's own app to its retail customers according to their spending patterns and interests. While earning loyalty points, they would be able to track their spending & saving habits. 

PlatformS

iPad, iPhone

MY ROLE

Conceptual Design, User Research, User Interface Design, Visual Design, Establishment of  Brand Identity

THE TEAM

Cansu Tecime (XD), Asli Deniz Özakar(XD)

PROJECT FOR

Royal Bank Of Scotland

YEAR & PLACE

2015-Monitise MEA

 
 

Design Process

 
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Customer Journey

In order to understand why people would use this service we divided the experience into 3 parts: onboarding, interaction with the app and tracking the benefits. We aimed to figure out how to bring value to business owner and maintenance of user engagement.
 
 

SOME OF THE HIGH LEVEL QUESTIONS THAT CAME UP WERE:

How would people hear about this service?

How we could make this system seamlessly work with the POS network?

What information could we pull from the customer spending patterns?

What information would be useful for the SMEs to know?

WE DIVIDED THE EXPERIENCE INTO 3 PARTS:

First, we needed to understand why people would use the service we were creating.

  • Onboarding
  • Interaction with the app
  • Tracking the benefits

By looking into detailed journeys, we aimed to figure out how we could bring value and maintain user engagement.

 

The Data Challenge

For the retail customer; We would be showing spending patterns, their history, their status in the loyalty programs they were in and of course the most relevant offers according to all this profile information.

For the merchants; There would be an extensive tracking system that could be filtered by time, customer demographics, customer type, location etc. Throughout UI design process we tried to make sure all the detailed data graphs in the wireframes were translated into clear visual designs.

After some exploration into our high level questions, we decided that one of the biggest values this service provides is it learns from the user patterns and allows the user to track their behavior. Our client could provide us with a lot of data, but our biggest challenge was to know which data we should show both of our target audiences and how to best relay that information.

 

Visual Elements for Retail Customers

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These campaigns are published within bank’s own app to it’s retail customers according to their spending patterns and interests.
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Visual Elements for Business Customers

These are the first visual works to give our clients an idea about how we apply the colors, how our scenario can be visualized, what kind of graphic styles we need to choose, etc. Accordingly, some details had changed throughout the process and some others remained the same.

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